Cracking the Instagram Code - A Collaborative Virtual Workshop

Cracking the Instagram Code - a collaborative virtual workshop

Sponsored by Libro Credit Union, hosted by In Her Shoes and presented by Define + Design Co. "Cracking the Instagram Code" is an interactive workshop to help participants understand Instagram algorithms, and learn how to use their Instagram page effectively to grow their business online. Participants will learn the essentials of IG for a professional presence over three days of LIVE training in the areas of:

Monday March 22nd @ 1pm

Day 1: Creating an IG Account Worth Following – 60 minutes

Brand - stress the value of creating an account that has an aligned and consistent brand = better experience for followers

Value - determine what is valuable to your audience and deliver on that

Audience Connection - quick ways to learn about your audience to improve your connection with them


Tuesday March 23rd @ 1pm

Day 2: IG Hacks – 90 minutes

Hacks to be found - alt tags, hashtags, locations, bio, etc etc

Hacks to create your branded experience - Bio, Highlight covers, etc

Hacks on engaging - when & how

Feed vs. Stories


Wednesday March 24th @1pm

Day 3: Tools & Planning – 90 minutes

How to make your IG manageable with tools - schedulers, graphic tools, etc

Planning your content - align with your biz, and use your time wisely

Interpreting your analytics - what they actually mean and why you need to pay attention to them

Sign up for your ticket here! 


About In Her Shoes:

In Her Shoes is an employment and entrepreneurship training program for cis, trans and non-binary women and girls who experience barriers to employment. Our goal is to help women reach financial stability through job experience and/or developing their own business.

About Define + Design Co:

We believe that every woman building a business should know exactly what to say and where to say it." Melissa and Julia, Brand & Social Media Coaches with Define + Design Co., support women building small businesses. Founded in 2018, they came together to build the mompire of their dreams. Every day they get to use their talents and strengths in marketing, writing, design, and relationship building while balancing the momlife and raising their families. They support their clients through VIP client work, online courses, group programming, and their podcast, Behind the Mompire. Melissa and Julia started off as BFFs way back in grade 3, and now as adults, run a business side-by-side while living 150km apart. Follow them on Instagram at

This workshop is sponsored by LIBRO Credit Union and is open to public.


Instagram: @inhershoesyw

Facebook: In Her Shoes YW

Sign up for your ticket here!

Note: Registrants will be sent the Zoom link 24 hours before the workshop.

First 20 registrants will receive $10 In Her Shoes gift card to shop online at

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